Footsteps - A campaign for local people to return their old Arnold's shoes for a discount off a new pair + the old pair be fixed up & donated to another child who needs it.
Colour palette - I decided to keep the Arnold's Shoe Shop branding the same, because of this, I wanted to make sure that the Footsteps branding would work well together. The original colour palette for Arnold's was green, cream and black. I kept the black and cream and added the main colour of (a mix of orange and red) to make a bright, eye catching and friendly colour palette.
Logo - The logo for footsteps is mean to represent taking a step and resemble feet. A fun and friendly typeface was used for the logo, which is opposite to that of the Arnold's logo, to show that they are approachable should the local people need to use the charity.
Poster campaign - Each of the poster designs feature a varying age suitable shoe that the shop offers.
